P.D.W. R.I.P.

R.I.P Diddy

Show ponies are being sent off to the knackers yard.

The New Year has cultivated a new sense of awareness and if you're still driving a beamer, or similiar ilk, then you're for the social chop.

Years ago (sorry a year ago) when we were obssessed with property, status and cars, a few blondes might have shown you their 'most girl' if you'd thrown the keys to a beamer in the fruit bowl, now you might get a gay - but not a discerning one.

People are becoming embarrassed.

I had a client ( no it hasn't come to that) in the car the other day ( a ford fiesta 2000) and I asked him what he drove.

He pulled out a hanky and muffled 'an Audi' into it with a forced sneeze but was quick to add ' it's an old one.'

So there you are - the people who haven't yearned for a Louis Vuitton, not even a fake one, can rejoice.

These silly Getty displays of wealth are just that, silly - and P. Diddy - you're over.